PRASANTA BISWAS. Generic Attitude Research: Finding Creative Attitude Function in Consumer Marketing Over Katz Theory – A Theoretical Study. AG Volumes, [S. l.], p. 71–94, 2022. Disponível em: https://ag.volumes.agkit.in/journal/index.php/AGvolumes/article/view/152. Acesso em: 14 aug. 2026.